{"id":2350,"date":"2021-09-14T02:19:29","date_gmt":"2021-09-14T02:19:29","guid":{"rendered":"https:\/\/jimhphoto.com\/?p=2350"},"modified":"2022-03-05T23:06:10","modified_gmt":"2022-03-05T23:06:10","slug":"smugmug-and-google-the-taste-of-failure","status":"publish","type":"post","link":"https:\/\/jimhphoto.com\/index.php\/2021\/09\/14\/smugmug-and-google-the-taste-of-failure\/","title":{"rendered":"Smugmug and Google: The Taste of Failure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For about 2 years now,  I&#8217;ve tried to get Google to index my 700+ photos on Smugmug (and blogged about it, starting <a href=\"https:\/\/jimhphoto.com\/index.php\/2019\/11\/28\/smugmug-and-seo-crickets-chirping\/\">here<\/a>.).   At the start, I had 38 photos indexed.  Today, after learning  a few things about SEO,  creating a blog, and  jumping through lots of hoops, I have exactly 10.   I can&#8217;t convey the taste of failure in print &#8211; but this is what it looks like:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-1024x401.jpg\" alt=\"\" class=\"wp-image-2352\" srcset=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-1024x401.jpg 1024w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-300x117.jpg 300w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-768x301.jpg 768w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-1536x601.jpg 1536w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/failure-2048x802.jpg 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>Google&#8217;s water torture of vanishing pages<\/figcaption><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">My high water mark was about 350 indexed pages for the blog and gallery, a few months ago.  That&#8217;s been whittled down to 230, of which 220 are from the blog.  My posts mostly get indexed, but  the photo gallery has been seen fewer times than <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mothman\">MothMan<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2022\/01\/mothman-1024x576.jpg\" alt=\"\" class=\"wp-image-2875\" srcset=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2022\/01\/mothman-1024x576.jpg 1024w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2022\/01\/mothman-300x169.jpg 300w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2022\/01\/mothman-768x432.jpg 768w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2022\/01\/mothman.jpg 1353w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>MothMan gets more exposure than my SmugMug gallery<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The ongoing decline in the graph above, seems to be the de-indexing of pages that aren&#8217;t getting visits, or whose meaning I don&#8217;t understand (like &#8220;\/tag\/&#8230;&#8221;).   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something interesting, though: of the measly 10 SmugMug URLs that <em>are<\/em> indexed, <em><strong>none <\/strong><\/em>came from the sitemaps that SmugMug generates &#8211; they&#8217;re all  &#8220;Indexed, not submitted in sitemap&#8221;.   And as I said in <a href=\"https:\/\/jimhphoto.com\/index.php\/2020\/08\/26\/the-dance-of-sitemaps\/\">earlier posts<\/a>, Google Search Console reports errors and confusion in using those maps.  I&#8217;ve gone through the loop a couple of times: I submit the map manually, Google sees it and finds hundreds of URLs;  later, the status changes to &#8220;couldn&#8217;t fetch&#8221; for the map files; sometime later, those URLs are rejected, and  &#8220;discovered URLs&#8221; goes to zero.  Rinse and repeat. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-1024x316.jpg\" alt=\"\" class=\"wp-image-2367\" srcset=\"https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-1024x316.jpg 1024w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-300x93.jpg 300w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-768x237.jpg 768w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-1536x474.jpg 1536w, https:\/\/jimhphoto.com\/wp-content\/uploads\/2021\/09\/sitemaps-2048x632.jpg 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>Google just can&#8217;t figure it out&#8230;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My SmugMug gallery is a subdomain; the blog itself has its own sitemap, generated by a WordPress plugin, and Google uses it just fine.  It&#8217;s parsed, all the contained URLs are found, and a good number of them end up getting indexed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SmugMug&#8217;s sitemaps might be useless &#8211; and even a liability, if Google is getting tangled up trying to process them.   But there are other explanations for my low numbers;  and Bing turns out to be a good sanity check.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I got interested in Bing because some photographers and artists say it&#8217;s used a lot among demographics they like to reach.  <a href=\"https:\/\/www.bing.com\/webmasters\">Bing&#8217;s webmaster site<\/a> is definitely easier to use than Google Analytics and Search Console, so I submitted my site.   And although Bing reads all the sitemaps, so far it&#8217;s indexed only 30 of my SmugMug gallery pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So maybe the sitemap isn&#8217;t the problem, and Google just doesn&#8217;t like my photos &#8211; or more to the point, doesn&#8217;t see those pages as sufficiently valuable to index.  And Bing probably just wants its results to look like Google&#8217;s.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line, there may not be a way to get Google to index a gallery of photos (yes, they all have descriptions and keywords) unless, somehow, they&#8217;re already frequently visited and have plenty of backlinks.   Basically, if you supply the egg, Google might give you the chicken.   Google is an <em>ad company<\/em>, a fact which we might expect to skew their decisions on what to recognize as &#8220;good&#8221; content to show in search results.  And Google&#8217;s algorithms  can&#8217;t even tell what&#8217;s in an image, let alone whether it&#8217;s a good one &#8211; so <em>photos aren&#8217;t even &#8220;content&#8221;<\/em>.  Only the ancillary text gets looked at &#8211; and it&#8217;s tough to create descriptions on 700 photos that long enough to meet SEO guidelines.   Google also supposedly rejects lots of similar pages (unless you&#8217;re Amazon or another big ad customer) which is, of course, exactly what a gallery is. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m thinking about creating my own photo &#8220;gallery&#8221; pages on my blog site, and directly linking them to posts.  For all their talk about SEO, it looks like SmugMug probably can&#8217;t do anything to make my work visible.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UPDATE: it&#8217;s time to <a href=\"https:\/\/jimhphoto.com\/index.php\/2022\/01\/20\/smugmug-seo-for-photographers\/\">give up<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><em>Leave a comment on this post, and the URL of your site, and you&#8217;ll be rewarded with a nice SEO-juicy &#8220;<a href=\"https:\/\/backlinko.com\/nofollow-link\">dofollow<\/a>&#8221; backlink.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For about 2 years now, I&#8217;ve tried to get Google to index my 700+ photos on Smugmug (and blogged about it, starting here.). At the start, I had 38 photos indexed. Today, after learning a few things about SEO, creating a blog, and jumping through lots of hoops, I have exactly 10. I can&#8217;t convey &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/jimhphoto.com\/index.php\/2021\/09\/14\/smugmug-and-google-the-taste-of-failure\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Smugmug and Google: The Taste of Failure&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[652],"tags":[313,314,277,338,316,414,292],"post_folder":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","hentry","category-seo-for-photographers","tag-google","tag-indexing","tag-photography","tag-photos","tag-seo","tag-sitemaps","tag-smugmug"],"_links":{"self":[{"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/posts\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":0,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/posts\/2350\/revisions"}],"wp:attachment":[{"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/categories?post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/tags?post=2350"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/jimhphoto.com\/index.php\/wp-json\/wp\/v2\/post_folder?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}